About TNC Innovations
Built by operators
for operators.
We are a senior, full-stack marketing team that partners with founders and growth leaders to engineer revenue systems that compound. Headquartered in Fort Lauderdale, working with clients across North America and Europe.
Our story
A studio shaped by the work.
TNC INNOVATIONS LLC was founded in 2021 by Nicole Cote after more than a decade leading marketing inside venture-backed startups and high-growth e-commerce brands. The thesis was simple: most agencies optimize for billable hours; the best marketing teams optimize for compounding outcomes.
We built TNC Innovations around a small, senior team of operators — strategists, paid media leads, SEO specialists and creative directors — who have all carried a quota or owned a P&L at some point in their careers. That operating background is the difference between a deck that looks good and a plan that ships revenue.
Today we serve a deliberately small portfolio of B2B SaaS, direct-to-consumer, fintech and professional-services clients who treat marketing as a core function rather than a line item.
What we believe
Five principles
that shape every engagement.
Outcomes over outputs
We measure ourselves on pipeline, revenue and payback — not impressions, clicks or reports delivered.
Senior people, small teams
Every engagement is led by someone who has owned the function in-house. No junior account handlers.
Transparency by default
You own every ad account, every analytics property, every dollar of media spend. We share dashboards, not screenshots.
Compounding over campaigns
We invest in the assets — content, brand, lifecycle, data — that pay you back years after the engagement ends.
Discipline over hustle
A small number of high-conviction bets, executed with rigor, will always outperform scattered tactical experiments.
Leadership
A team that has done the work.
Nicole Cote
Founder & Managing Partner
15+ years leading marketing inside venture-backed SaaS and DTC brands. Former VP Marketing at two Series B companies.
Daniel Souza
Partner, Paid Media
Managed over $180M in paid media spend across Google, Meta, Microsoft Advertising and programmatic for B2B and DTC brands.
Alina Moreau
Partner, SEO & Content
Built editorial programs that drive 12M+ organic visits per year for SaaS, marketplace and publisher brands.
Ravi Kapoor
Partner, Lifecycle & CRM
Lifecycle architect with deep expertise in Klaviyo, HubSpot, Iterable and Customer.io. Specializes in revenue automation.
By the numbers
A small studio with measurable reach.
We are intentionally small. We work with 18 to 22 active partners at any time, with a maximum of three new engagements per quarter. This is how we protect quality, response time and the seniority of the team you actually work with.
- Founded
- 2021
- Headquarters
- Fort Lauderdale, FL
- Engagements delivered
- 80+
- Active partners
- 20
- Media managed
- $180M+
- Average tenure
- 22 months
Let's see if we're
the right partner.
Send us a note. If there is a fit, we'll schedule a working session. If there isn't, we'll point you to someone better.
Get in touch →